Where strategy
meets social
WORK
Microsoft needed a flexible design system that scaled across digital channels, in order to unify stories told across the brand’s vast product offerings. We performed a comprehensive digital audit of Azure, 365 and Teams and built a creative toolkit to help guide internal & external Microsoft stakeholders. Credit: BUCK
Brand Strategy, Design System & Toolkit Guidelines
MICROSOFT
JBL
Managed JBL’s cross-platform social channels including community management, content and influencers — growing organic followers by 500,000, increasing social engagement by 76%, and boosting brand sentiment by 27% in three months. Brandwatch awarded JBL Best Brands on Social, surpassing Beats and Bose. Agency: Barbarian
Social Media Management, UGC
TIKTOK
Launched Vimeo x TikTok creative tools integration including the creation of eight video templates and a dozen case studies, in order to streamline user adoption of the TikTok Ads Manager. View full case study here.
Partnerships
Social Strategy
PAYPAL
Spearheaded cross-channel social strategy and execution for PayPal including client buy-in, monthly social briefs with creative team, feedback and reviews for both evergreen and novelty content such as AR filters, collaborative posts, and giveaways. Credit: BUCK
SELFBOOK
Strategy, Director of Marketing
Led strategic redesign of a hospitality fintech website to optimize lead generation. We built a seamless web flow that incorporated key resources for both B2B and B2C site visitors, such as dev documentation and product pages, with attention to site format and navigation. View web experience here.
HARMAN / KARDON
Created and built Harman’s first-ever content creator program, including full-service campaign management (research, brief, contracts, distribution, metrics), producing over 450 high quality assets in three months and managing distribution across social and e-commerce with a fraction of client's marketing budget. Agency: Barbarian
Social Strategy, Influencers
